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Growth Marketing Analyst (Omnichannel Marketing)

Kueski

Kueski

Marketing & Communications, IT, Sales & Business Development
Mexico
Posted on Jul 31, 2024
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Purpose
We are looking for a talented Growth Marketing Analyst with a focus on multichannel marketing to join our dynamic team. This role will be crucial in driving acquisition, customer engagement and retention through strategic campaigns using the Braze platform.

Key Responsibilities

  • Multichannel Marketing Strategy: Develop and execute cross channel marketing strategies to drive growth, engagement, and retention.
  • Campaign Management: Plan, design, and set up email, push notifications, in-apps, whatsapp and sms campaigns using Braze, ensuring alignment with overall marketing goals.
  • Segmentation & Targeting: Utilize Braze's segmentation tools to create highly targeted and personalized campaigns.
  • A/B Testing: Conduct A/B tests to optimize cross channel performance, including subject lines, content, and send times.
  • Analytics & Reporting: Monitor, analyze, and report on the performance of multichannel campaigns using Braze's analytics tools. Provide actionable insights to improve future campaigns.
  • Collaboration: Work closely with cross-functional teams, including content, design, product, and sales, to ensure cohesive and effective cross channel marketing efforts.
  • Compliance: Ensure all email marketing activities comply with industry standards and regulations, such as CAN-SPAM and GDPR.

Position Requirements (Experience & Competencies)

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience: 2-4 years of experience in multichannel marketing platforms, with a proven track record of successful campaigns.
  • Proficiency in using Braze, including segmentation, automation, and analytics.
  • Basic HTML skills are a plus.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to create engaging and compelling email content that resonates with the target audience.
  • High level of accuracy and attention to detail in executing campaigns and analyzing data.
  • Team Player: Ability to work collaboratively in a fast-paced environment.
  • Certifications: Certification in email marketing or related areas.
  • Familiarity with other marketing tools and platforms is a plus (e.g., Google Analytics, Meta, CRM systems, Slack, Figma).

You’ll love working at Kueski because:

  • We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.
  • Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition are embedded in our company processes, systems, and practices.
  • We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success.
  • We're committed to building an inclusive and diverse team and we know this leads to incredible work.
Kueski: Where talent excellence improves Mexican lives
#KueskiTalent
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