Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

Job Description

Job Title: Senior Product Marketing Manager

Department: CPXO

FLSA Status: Exempt

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.

For more information, visit: insulet.com and omnipod.com.

Position Overview:

Reporting to the Type 2 Diabetes Franchise Head the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level. The successful leader will take an “upstream marketing” view to set a long-term vision that maximizes the value of the product globally, grows market share in existing and new customer segments, increases customer engagement and product awareness.

Responsibilities

• Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverables
• Lead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitors
• Delineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future product
• Define global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your product
• Define product messaging and positioning for stakeholders (HCP and Consumers)
• Interface with regional commercial teams to lead strategy and planning
• Establish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagement
• Collaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your product
• Develop and own global demand forecast for your product
• Define creative briefs and global product training materials and work with GME to produce global content assets
• Direct launch and marketing collateral strategy

Key Decision Rights

• Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your product
• Decisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your product
• Decisions related to product branding within global brand guidelines for your product
• Decisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your product
• Decisions related to go-to-market, promotion and price for your product

Required Leadership Skills & Behaviors

• A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategy
• Has strong emotional intelligence and ability to engage and lead others through change to advance new ways of working
• Experience building high performance teams, driving accountability, empowerment, customer centricity and collaboration across functions and teams.
• Talent leader with demonstrated success attracting, growing, and developing talent

Skills and Competencies

• Strong cross functional collaboration
• Enterprise mindset (understands impact of their decision on other functions and products)
• Strong customer-focused mindset and ability to translate that into franchise processes
• Strong communication skills - written and oral
• Ability to clearly define and articulate customer segments for different products
• Ability to succinctly describe a product message for a target segment
• Ability to create and deliver focused messaging versus competitive products
• Ability to tailor messages to local market needs in collaboration with regions
• Ability to lead launches from go to market definition to partnered execution in regions
• Ability to develop global pricing strategy and work with global V&A to communicate and execute in region

Education and Experience

• Bachelor's Degree required
• 10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.
• Preferred upstream marketing experience in a medical device or pharmaceutical company
• Experience managing product portfolios >$100M
• Experience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environment
• Experience in regulatory environments of global markets
• Diabetes experience or knowledge a bonus

Additional Information

• The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.
• Travel is estimated at 25% but will flex depending on business need.

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote

Additional Information:

The US base salary range for this full-time position is $141,300.00 - $212,250.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.