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B2B Marketing Salesforce Analyst, WW Sales BPR

Apple

Marketing & Communications, IT, Sales & Business Development

Cupertino, CA, USA

Posted on Oct 19, 2024

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Summary

Posted: Oct 18, 2024

Weekly Hours: 40

Role Number:200574473

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! The sale of Apple products and services fuels our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple. At the end of the day, we are here to grow our business through partnering with our consumer, enterprise, and education channel sales teams. As part of our Worldwide Sales Business Process Re-engineering (WW Sales BPR) group, you and your team will be responsible for implementing strategies, programs, tools and processes that enable the business to drive sales, improve customer experience, innovate the way we manage and support one of the largest channel operation in the world, among many other exciting goals or. These solutions can be new technical capabilities, or transformation of business processes to support continuously evolving sales motions, expanding Geo coverage and routes-to-market, and growing complexity of sales plays. You will be delivering key initiatives that support a broad, cohesive sales solution strategy.

Description

- In this role, you will work closely with Field marketing teams to become trusted expert in their Pardot (Account Engagement) implementation and marketing automation processes. Establish credibility by listening, understanding needs, and quickly providing Pardot options. Effectively lead discussions by asking probing questions to get to core requirements vs taking at face value. - Understand marketing strategy and roadmap future Pardot state through facilitating planning workshops. This involves working with partners across the organization. - Focus on recommending Pardot process optimizations based on current state analysis, user experience observations, industry trends, and leading practices like Agile to challenge status quo. - Be an inspiring leader on Pardot solution design and project execution. Think strategically while being comfortable with Pardot configuration details and deliverables. - Propose Pardot solutions beyond what's requested, designing for scale, flexibility, and maintainability. Partner with marketing leadership to craft business cases and budgeting for Pardot initiatives. - Configure Pardot business units, user profiles, permissions optimally. Plan and analyze integrated Pardot campaigns adjusted based on performance. Maintain view of ongoing marketing campaigns and manage reporting/analytics. - Set up clear, measurable success criteria for Pardot projects. Then drive ongoing tracking against those metrics through scope of deliverables. - Adopt standardized development processes for all Pardot initiatives - from mobilization to scoping, requirements, documentation, design, testing, and launch. - Support key marketing processes, promoting Pardot data integrity, governance, and compliance. Be the expert in configuring Pardot to bridge gaps between out-of-the-box and marketing needs. - Design Pardot reports, dashboards, and alerts that deliver marketing insights. Run user testing and ensure adoption by securing acceptance sign-offs. - Prepare key customers for change and drive Pardot user adoption by ensuring a change management plan from the beginning. Guide users to become excited to take on adjustments to process and technology. - Actively participate in ongoing Pardot discussions and engagements with participating team members.

Minimum Qualifications

5+ years Pardot administration experience
Salesforce APIs and integrations
Salesforce and Pardot certification
Expertise with data sharing, connectors between Pardot/Salesforce
Proficient in Pardot and Salesforce reporting and analytics
Experience with Salesforce CMS, custom sites, domains
Agile methodologies
Automation tools like Process Builder, Flows

Key Qualifications

Preferred Qualifications

Pardot Consultant
Salesforce Administrator Certification
Marketing Cloud Administrator
Salesforce Sales Cloud Consultant Certification
Salesforce Marketing Cloud Consultant

Education & Experience

Additional Requirements

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,200 and $209,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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