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Senior Product Marketing Manager - Apple Music

Apple

Marketing & Communications, Product

Culver City, CA, USA

Posted on Oct 16, 2024

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Summary

Posted: Oct 15, 2024

Weekly Hours: 40

Role Number:200573525

At Apple Music, we believe that music connects us in profound ways. We are seeking an exceptional Senior Product Marketing Manager to craft and convey the unique value of Apple Music to the world. This role is perfect for someone who excels in leading cross-functional teams of people who do not report to them, in order to develop, shape and implement Apple Music’s product marketing approach. This role’s aim is drive awareness, and interest in Apple Music’s innovative features and technology. This role requires someone with both incredible storytelling, and exceptional communication skills, who is both comfortable and experienced, speaking with press. The right person for this role has an effusive and positive presence, and has the ability to thrive independently with limited direction. The role also requires strong partnerships with the product, engineering and design teams, as well as the cross-functional marketing teams. If this describes you, we invite you to join us in shaping the future of music streaming.

Description

- Develop the ongoing communications strategy, positioning, and messaging of Apple Music product features. - Collaborate with marketing, product, design, engineering, business and editorial to align on key product priorities and achievements, that are delivered through globally consistent execution plans. - Work closely with Apple Music PR to craft product messaging for press-facing communications, including press releases, briefing materials and responses to media inquiries. - Represent Apple Music at PR approved press briefings, industry events, conferences and media engagements, serving as a key spokesperson and advocate for the brand. - Monitor and synthesize various data sources to distill into insights that can help shape or refine our product features communications strategy. - Define positioning and messaging to be used in all associated customer facing assets.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of 10 years of proven experience in product marketing, communications or a similar role with a strong emphasis on presentation design and delivery, with a strong background in the music, entertainment or technology industries.

Key Qualifications

Preferred Qualifications

Deep experience and relationships with tech press. Music press experience and relationships preferred.
In-depth understanding of Apple’s ecosystem, the music streaming landscape, including industry trends, consumer behavior, and competitive dynamics.
Superb communication, presentation and storytelling skills, with demonstrated ability in building high impact marketing narrative, content, and programs.
A keen eye for design, aesthetics, and attention to detail to ensure all communications materials align with Apple brand standards.
Phenomenal collaboration and inter-personal skills that encourage partnership and influences others to work together to move things forward.
Self-starter and creative problem-solver who thrives in a fast-paced environment with the ability to deal with ambiguity and a positive “can-do” attitude.
Possesses a passion for music and a deep understanding of the historical, cultural, and social impact of music and artists.
Able to travel domestically, or internationally, as needed, for events, partnerships and media engagements.

Education & Experience

Additional Requirements

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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