-Act as a point of expertise, integration and accountability for Retail brand initiatives. Support our retail merchandising strategy, through the creation, development, and in-store implementation of visual and digital elements across all Apple Retail stores ensuring worldwide feasibility, through a deep understanding of our customer journey, store operations, and unique store requirements. -Manage and drive planning and execution of large, complex, and strategically significant cross-functional initiatives. -Understand Retail’s strategy and engage in conceptualization and planning of initiatives to shape their execution. -Lead partnership and create efficiencies with existing processes, improving implementation in stores, as well as cross-functional work streams across Retail and Apple, Inc. including Product Marketing, Industrial Design, Product Design, Retail Marketing, Digital Merchandising, Marcom, Customer Insights, and Store Operations. -Identify and communicate key priorities to generate drive for results, teamwork, and achieving business objectives with inspired team vision and purpose. -Present regularly to leadership and cross-functional partners. -Facilitate constant communication loop with Geo-based teams and Field Merchandising on feedback and strategy handoffs for local implementation. -Oversee visual merchandising budget. Partner with Finance on weekly basis to review targets vs. actuals, and evolve XF collaboration.