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User Retention Campaigns Specialist, UX

Airalo

Airalo

Design
France
Posted on Tuesday, July 9, 2024
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
We are currently looking for a full-time User Retention Campaigns Specialist, User Experience to join our Airalo Growth department. Being one of the members of a lean team, you will have an opportunity to impact the overall growth of the organization. Your role will involve creating and implementing successful retention campaigns to improve the number of returning users and revenue from existing users on a monthly and quarterly basis, thereby improving customer retention and customer lifetime value. The ideal candidate should possess a thorough understanding of customer behavior, excellent analytical skills, and proven experience in executing effective retention campaigns. This region-agnostic position supports Regional Teams by serving as the primary contact for administering our MarTech platforms, assisting in the development and execution of campaigns, providing precise and actionable reporting and insights.

Responsibilities include but are not limited to:

  • Developing and managing campaign calendars and schedules to ensure timely execution, using various channels such as push notifications, email and automated journeys
  • Collaborating with cross-functional teams to optimize retention campaigns
  • Working closely with our Product, Engineers and Creative Designers to elevate communications
  • Monitoring campaign performance and reporting on key metrics, including customer retention, engagement, and revenue
  • Continuously test (A/B testing) and optimize campaigns to improve results
  • Stay up-to-date on industry trends and best practices in retention marketing; Constantly learning new ways to utilize common industry tools of choice (e.g. CleverTap or Braze)
  • Taking part in the whole growth experimentation cycle - from ideation through implementation and analysis
  • Doing data analysis, user segmentation, and reporting as needed
  • Working closely with our Growth, Product and Support teams to gather insights from our users and suggest improvements

Must-haves:

  • A minimum of 2-3 years experience in planning and executing marketing campaigns with proficiency in CRM tools such as Clevertrap/Moengage/Braze/etc.
  • Strong analytical skills, hands on experience with Excel and data visualization
  • Experience creating audience segmentation, visual reports, and ad hoc analysis
  • Experience in mobile analytics on different platforms (e.g. GA4, Firebase, Adjust)Perfect verbal and written communication skills in English

Good to have:

  • Prior experience and training in neuromarketing
  • Prior experience in mobile app marketing
  • Certificates and courses in data & analytics, digital marketing and research methods
  • Understanding of technical languages (e.g. SQL, HTML, CSS, etc.)
  • Prior work experience in telecommunications or travel industryKnowledge of eSIM and GSMA related technologies and services
We sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo.